Chapter 13 – Marketing

1. Describe the organization of marketing departments, and explain management’s role in marketing.
2. Summarize the marketing mix: the four Ps and the four Cs.
3. Identify the steps of a marketing plan.
4. Describe the channels of distribution within the hospitality and tourism industry.
5. Explain how to prepare a marketing budget.
6. Identify trends that affect marketing in the hospitality and tourism industry.